ALSI BEVERAGES WAS A PROJECT WHERE I DEVELOPED BOLD, REFRESHING VISUALS AND SOCIAL MEDIA CONTENT THAT HELPED SHAPE A STRONGER LOCAL IDENTITY FOR THE BRAND. AS ONE OF THE FIRST COLA BRANDS PRODUCED IN SAUDI ARABIA, MY WORK FOCUSED ON BLENDING ITS DISTINCTIVE PRODUCT CHARACTER WITH A MODERN SAUDI TWIST, CREATING ENGAGING VISUALS THAT FELT RELEVANT, YOUTHFUL, AND CONNECTED TO THE LOCAL AUDIENCE WHILE MAINTAINING STRONG BRAND CONSISTENCY.